How to launch an internet based marketing campaign, badly… Part III (are you my man in the jacket?)

OK enough is enough. Australian ad agencies need to understand that just setting up a website and posting videos on YouTube isn’t going to get you a loyal following of customers. MySpace, Facebook, or Twitter aren’t going to help you either. The audience on these sites are not just going to believe whatever is put in front of them. Pretend to be something you’re not and unless you are very, very, very good you are going to get found out.

This brings me to the “are you my man in the jacket?” attempt at viral marketing. All the features of a campaign that would have worked 2 or 3 years ago are there but the audience has matured and evolved and this was quickly tagged as fake.

The suspect in this case is Witchery, a clothing company here in Australia. More discussion on this attempt can be found here, here, and here.

Wouldn’t it be nice if she finds her man in time for Valentines day.